When news broke that Rochester Mills Production Brewery was being purchased by San Diego-based Two Roots Brewing Co., the buzz didn’t stop there. Soon, people were talking about another exciting development – the prospect of cannabis beer.
It’s definitely on the company’s agenda, but cannabis beer won’t be made at the Rochester Mills brewery. Instead, the brewery will create a non-alcoholic base that will be shipped to cannabis manufacturers licensed to operate in Michigan. The cannabis manufacturers will be the ones to infuse and sell the beer.
So, what is the appeal of cannabis-infused beer? Michael Hayford, CEO of Lighthouse Strategies, parent company to Two Roots Brewing Co., stated in an email that Two Roots first created their cannabis-infused version as a smoke-free consumption option for those seeking to enjoy the benefits of cannabis. The beverages, which are available in Nevada and California, taste just like a traditional craft beer.
However, for one of Two Roots’ infused craft beers, Straight Drank, the goal was to go beyond the taste of a craft beer and incorporate the taste and smell of cannabis. This was achieved through the addition of hemp terpenes.
Rochester Mills Production Brewery has been brewing the Rochester Mills craft beer styles for distribution since 2012 and has rich brewing expertise, a strategic central location and an ability to increase production capacity.
“Unlike other craft brewery acquisitions, where another brewery comes in and gobbles up an independently owned brewery, we see Rochester Mills as a partner who is eager to work with us as we bring them exciting new opportunities to enter new markets,” said Two Roots in an email.
Hayford emphasized that Two Roots Brewing Co. will be produced at Rochester Mills only as a high-quality alcoholic and non-alcoholic craft beer – in