Courtesy of Kevin Fisher
STEAMBOAT SPRINGS — The co-founder of Steamboat Springs’ first marijuana dispensary has been appointed second in command of one of the world’s largest cannabis companies.
Kevin Fisher, previous owner of Rocky Mountain Remedies on the west side of Steamboat, now serves as the chief operating officer for Parallel, a global company with headquarters in Georgia. His goal as COO is to expand markets across the world and develop new ways for customers to consume marijuana.
Fisher and his business partner, RMR co-owner Ryan Fisher, announced their decision in July to sell their shares of the dispensary to the owners of Green Cross Colorado LLC, which operates eight dispensaries around the state under the chain name, Tumbleweed. Kevin Fisher said they expect to close on the deal in the next week or two.
Fisher left RMR to serve as the executive director of Parallel, which changed its name from Surterra Wellness in October. His promotion to COO comes as the company looks to grow its footprint and customer base.
Parallel currently operates in four states, including Massachusetts, Nevada, Florida and Texas. The company also has international operations in Hungary and Colombia. Fisher said Parallel is in the process of trying to expand business in New Jersey and Pennsylvania, where medical marijuana is legal but not recreational marijuana.
Across the country, Fisher said people are warming up to the use of marijuana, both for medicinal and recreational purposes. He argues the substance is less harmful than, say, pharmaceutical drugs or alcohol.
“There is a certain proportion of the population who seek an escape from the human condition,” he said. “We believe cannabinoids are the safest way to get that escape.”
Growth has not come without setbacks. A recent mysterious lung illness, which has been attributed to nicotine and marijuana vaping devices, has killed at