Can quality be affordable? The question that comes up in all kinds of industries, including cannabis.
It seems that cannabis users can be divided into two main groups – those who don’t even think about buying it from legal sources because they can’t afford it, and those who don’t question the price when it comes to quality.
Does it really have to be like that?
Cultural Changing Machine
Cannabis company Old Pal fights to prove the contrary. Unlike many companies who stay shy from affordable markets, Old Pal builds its story there.
To hear its story and get to know the people who stand behind the company, Benzinga talked with Tina Ulman, its Nevada brand manager, and Director of Development at Vegas NORML (National Organization for the Reform of Marijuana Law).
The company’s values and what it aims to accomplish is different than of most cannabis companies, as it works on offering great cannabis that is affordable for all people.
“I think our branding resonates with all folks as well, no matter what kind of consumer that you are, and we really want to pride ourselves on being a cultural changing machine,” Ulman said.
Old Pal was recently named the top flower brand in the state of Nevada, with its Gorilla Glue for cannabis being the top purchased item in the state, which depicts the idea that a good quality product at an affordable price will attract the consumers.
Among the challenges the company and the industry face, Ulman highlighted consumers focus on excessively high THC levels that led to a lot of corruption with testing labs in Nevada, as people want to reach bizarre THC levels.
While the consumers lack education on THC levels and cannabis in general, the industry should have more just laws regarding cannabis, which