Exclusive Interview with Elevated Signals Co-Founder and CEO Amar Singh
Elevated Signals was launched as an agile, cloud-based solution to meet the day-to-day operating needs of cannabis producers. The Canadian cannabis software company has a unified platform for inventory tracking, environmental monitoring and digital record keeping. Co-Founder and CEO Amar Singh explained to New Cannabis Ventures how the platform works and how it stands out from the competition. The audio of the entire conversation is available at the end of this written summary.
Singh started Elevated Signals with three co-founders: James Douma, Benn Mapes and Hardeep Shoker. Singh studied environmental science and then worked with the Biotron Experimental Climate Change Research Centre. He saw firsthand the kind of technology and infrastructure necessary to support research conducted in greenhouses and grow chambers. Some of that same technology, like controlled environment greenhouses and wireless sensors, are used today in the cannabis industry.
Members of the Elevated Signals Team
Singh decided to go to graduate school for water engineering and business, and the idea for Elevated Signals was born. At the time, the medical program in Canada was taking off and recreational use was right around the corner.
Douma, Mapes and Shoker worked together at Adobe, which acquired a company co-founded by Douma. Singh had developed a relationship with Tantalus Labs and Anandia Laboratories (later acquired by Aurora Cannabis), allowing the team to try out a couple of pilot projects. From there, the co-founders launched Elevated Signals.
The Elevated Signals Platform
At its inception, Elevated Signals was intended to focus on precision agriculture with the use of wireless sensors, integrating with seed to sale software developed by other companies. But, it quickly evolved to become more. Singh found that there were shortcomings in many of the options available in