Is the craft beer industry going to pot?
OK, that’s actually a lame joke for what I’m writing about today, but it’s a legitimate query after a report on CNN Business.
Dale Katechis, founder of Oskar Blues Brewing in Colorado, is an investor and leader at Veritas Fine Cannabis, a wholesaler specializing in selling premium cannabis, according to the CNN story.
Katechis joins such current and former craft brewing notables as Ted Whitney, Brian Dewey, and Matt Gamble, all who worked in prominent roles at such breweries as Avery, Stone, Sierra Nevada, 21st Amendment, and Clown Shoes, and who all now hold positions with cannabis companies.
But Katechis is at another level than the other folks: He founded Oskar Blues and revolutionized craft brewing with Dale’s Pale Ale, which led the way in making canned craft beers the norm. Katechis hopes to replicate his success at Oskar Blues, where he is known for innovation and quality.
“When I got a peek inside of Veritas, around every corner, it just whacked me in the head: It reminded me of the early days of Oskar Blues,” Katechis said in the CNN story. “If for nothing else, I want them to grow the way they want to grow, but I might be able to raise my hand and offer some input on all the mistakes we made and keep Veritas from making the same ones.”
Katechis stepped away from day-to-day operations at Oskar Blues and merged with other craft brewers in 2015 to form CANarchy, a company which calls itself “a disruptive collective of like-minded brewers dedicated to bringing high-quality, innovative flavors to drinkers in the name of independent craft beer.” The CANarchy portfolio includes such names as Oskar Blues Brewery, Cigar City Brewing, and Deep Ellum, among others.
Besides the fact that hops are from the same family as