On May 14, Natura Life + Sciences announced the closing of a $91-million private financing round, a hefty bit of fundraising that will translate into what the company is calling “the largest vertically integrated cannabis campus in California.” The facility will encompass 265,000 square feet for cultivation, manufacturing, extraction, wholesale packaging, distribution and marketing operations. Natura will also run a delivery-only retail platform out of the campus.
The goal, CEO Ori Bytton told Cannabis Business Times, is to become a global cannabis company within the next 10 years.
Courtesy of Natura
“The reason we’re building a campus is the cannabis industry is bringing people [together] from all walks of life,” Bytton said. “It’s a new industry, [although] the plant has existed for more than 10,000 years. It’s a plant that people are using on a daily basis for a lot of different needs. We’re building a campus to combine all of that together, and we believe that that will bring the best products in the future.”
At the Sacramento campus, Bytton’s company will have chemists, product developers, marketers, growers and more teams all working alongside one another. The overarching goal, aside from efficiency, he said, is to increase each individual’s general awareness of the broader supply chain around his or her corner of the operation.
“We believe that everyone that is in the industry today is a spokesperson for cannabis and they need to be educated well,” Bytton said. “We really want to educate people on the benefits of cannabis, on what the sciences knows, so far, and it all starts with the industry.”
COO Craig Powell echoed those thoughts. He came to cannabis from consumer-packaged goods industries, where corporate teams often function more as nodes in a network. “Here,” he said, “we have the opportunity to create something