Exclusive Interview with Ayr Strategies Chairman and CEO Jonathan Sandelman
In January 2019, Jonathan Sandelman spoke to New Cannabis Ventures as the leader of the SPAC Cannabis Strategies Acquisition Corp. Since then, the company closed its qualifying transactions and has transitioned to become MSO Ayr Strategies (CSE: AYR.A) (OTCQX: AYRWF). Ayr entered the market with positive cash flow and EBITDA. Sandelman connected with New Cannabis Ventures again to discuss Ayr’s disciplined strategy and how the company is positioning itself as a major consolidator in the cannabis industry. The audio of the entire conversation is available at the end of this written summary.
The Ayr Team and Culture
Sandelman is joined on the Ayr leadership team by key people like COO Jennifer Drake, Chief Integration Officer Jason Griffith, CFO Brad Asher, Head of IR Megan Kulick and Head of Strategy and M&A Jamie Mendola.
Sandelman stressed the importance of the company’s people and culture as differentiating factors. For example, Ayr’s branding begins with the strength of its cultivation team. The company wants to back its messaging and packaging with a high-quality product.
Ayr’s Cultivation Team Drives the Creation of Quality Products.
Nevada and Massachusetts
Assets in Nevada and Massachusetts were a part of the original SPAC, according to Sandelman. Ayr’s strategy is to enter limited license markets in which it can achieve a dominant position. In Nevada, Ayr has the top retail market share and a growing wholesale business, as well as a top edibles brand. In Massachusetts, the company has the top wholesale business, two medical stores and three adult-use licenses.
An Ayr Strategies Dispensary in Henderson, Nevada
The company faced a significant challenge when the COVID-19 pandemic initially took off in March. Initially, delivery was the only option to connect with consumers, and Ayr had to build