ARIZONA – 22Red, a Los Angeles based cannabis company with a footprint in Arizona and Nevada, announced today its partnership with Sonoran Roots, one of Arizona’s premiere cannabis cultivators. 22Red’s partnership with Sonoran Roots will officially commence September 2020.
Having established a reputation for its high-quality cannabis flower and pre-rolls throughout California and Nevada, 22Red sought out an Arizona cultivator that would carry on its legacy of exceptional, indoor-grown cannabis. While many other cultivators seek mass production, sometimes compromising the product’s quality, Sonoran Roots has built its reputation on craft cannabis, building relationships with the right retail and distribution partners.
Founder of 22Red, Shavo Odadjian, plays an integral part in the company’s curation process. Unlike other mainstream cannabis companies, whose founders and executives take a hands-off approach to strain selection, Odadjian is involved in every stage of the selection process to ensure each product’s quality and consistency. Working with Sonoran Roots allows Odadjian to continue this essential process in Arizona.
“Quality, consistency, and integrity are 3 core values which drive our operations,” said Michael O’Brien, CEO of Sonoran Roots. “THC content is not the only characteristic of cannabis that should matter to patients. We want to educate patients about the full spectrum of benefits cannabis can provide, and why potency is not the only trait to seek out. Early on in our relationship with 22Red, we knew patient education and quality were top priorities for their company, and are a few of the many reasons we feel confident embarking on this partnership.”
Like Sonoran Roots, 22Red prides itself on its patient-first philosophy, keeping patient education at the forefront of its mission. In addition to their shared values, Sonoran Roots’ newly built, 32,000 square foot grow facility played a significant role