LOS ANGELES, Calif — AMASS, a portfolio of high-growth premium botanic beverages and self-care products, launches its first endeavor in the cannabis space with Afterdream, the first ultra-premium cannabis-infused non-alcoholic beverage. Designed to be sipped on the rocks with a splash of tonic water or in an array of non-alcoholic cocktails, AMASS Afterdream contains 3.5 mg THC, 3.5 mg CBD, and 3.5 mg Delta-8 per serve, and is blended using 14 botanicals and 8 terpenes. The result is a limb-loosening, mind-mellowing sip that mirrors the feeling that comes from drinking a strong cocktail.
BOTANICALLY BLISSED OUT, WITHOUT THE HANGOVER
Inspired by the California coast where cannabis culture first took root in the ‘60s, Afterdream blends sunny Sumac, Sorrel, and Lemon Peel for a bright, tart taste, balanced by herbaceous notes of Mint and Rosemary. AMASS Master Distiller Morgan McLachlan also carefully selected cannabis-derived terpenes like Limonene, Beta-myrcene, and Eucalyptol to complement the spirit’s sophisticated flavor profile.
“With Afterdream, we wanted to treat cannabis as yet another botanical in our universe, diving deep into cannabis culture and striving to understand the nuances of the plant; its effects, strains, terpenes,” comments Master Distiller Morgan McLachlan. “For me, terpenes are especially fascinating. They’re compounds that occur naturally in botanicals to give them their flavor. I played with terpenes a lot in building the flavor profile for Afterdream, ultimately allowing me to create a more interesting, complex spirit.”
Sales of cannabis-infused beverages were up 40.3% in 2020 from 2019, as companies sought to capitalize on new marijuana consumers seeking a familiar form of consumption and those looking for an alternative to alcoholic drinks. Cannabis-infused beverage sales rose from $67.8 million in 2019 to $95.2 million in 2020 (MJBizDaily, 2021), emphasizing the growing popularity of alternatives to alcoholic beverages in recreational markets in California,