Alliance fundraiser supports future of cannabis – The Union of Grass Valley

Small businesses, entrepreneurs and artists alike have offered their services and products for the Nevada County Cannabis Alliance’s annual silent auction MaryJane’s Market.

The alliance’s Executive Director Diana Gamzon said the annual fundraiser provides visibility to small businesses, entrepreneurs and artists, while supporting the alliance’s mission — to build bridges between stakeholders in the cannabis industry and the larger community.

“In these bizarre COVID times, MaryJane’s Market provides an alternative at-home shopping experience where people can pick up their unique gifts in the days before Christmas,” Gamzon said.

Gamzon said the alliance’s community-based priorities have progressed. Now that the industry has gained state recognition, and local municipalities are catching up via policies like Grass Valley’s Measure N — a cannabis business tax — Gamzon is thinking beyond decriminalization.

“Our priority as we go into 2021 is to create long-term economic sustainability for the local cannabis industry,” Gamzon said. “This includes advocating for policy that will expand opportunities while reducing costly regulatory barriers.”

The auction ends Friday, Dec. 18.

Gamzon said some of the $15,000 the alliance hopes to raise during the fundraiser will go to the organization’s flagship initiative, the Get Legit education series.

The program on commercial cannabis licensing — made simple — provides regulatory support, professional development and farming best practice workshops.

“We also have a buddy program matching incoming applicants with permitted farmers,” Gamzon said. “We look forward to increasing our offerings to the community to serve as a resource for those entering the marketplace and helping to sustain those in the industry.”


Jason Jillson, the owner of the Ham Stand, said he is offering brunch for 10 people, plus drinks provided by Jernigen’s, at MaryJane’s Market because he appreciates what the cannabis industry has given the region.

“Cannabis is deeply woven into the fabric of

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