Viola, a producer and wholesaler of cannabis products, teamed up with Chris Ball’s Ball Family Farms to introduce an indoor flower strain.
According to a Wednesday’s update, the new offering — dubbed Reign — would be available to California consumers starting Saturday, Sept. 19.
Viola, founded by 16-year NBA veteran Al Harrington in 2011, operates across six states, including Colorado, Oregon, Michigan, California, Arizona, and Nevada. Ball Family Farms is a Los-Angeles based, vertically integrated, minority-owned, commercial cannabis facility launched in 2018.
Both companies are dedicated to raising awareness of social inequities within the cannabis industry that significantly affect communities of color.
“It is our responsibility as Black leaders to be the driving force and inspiration propelling the culture and our communities forward,” Harrington noted.
He is “proud” to collaborate with “a fellow Black-owned cannabis brand,” to empower communities of color “for future generations to come.”
Ball, who is a holder of a Social Equity cultivation license, explained his goal is to make “people to see that two black entrepreneurs can come together and create something special for our culture and our people,” adding that the “weed is fire.”
In addition, both companies agreed to donate $1 from each sale of the new flower strain to Root & Rebound, an organization helping those harmed by convictions of nonviolent cannabis crimes to start fresh.
Meantime, Viola launched its first retail store in November. The Detroit, Michigan-based provision center offers the company’s products, as well as other cannabis and CBD-based brands.
In addition to Viola, Harrington owns multiple brands within the industry, including Harrington Wellness.
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