The whole holiday weekend brought in a total of $234.8 million in medical and adult-use cannabis sales
Business intelligence from Akerna (Nasdaq: KERN), an enterprise software, leading compliance technology provider, and developer of the cannabis industry’s first seed-to-sale enterprise resource planning (ERP) software technology (MJ Platform®), shows that Friday, September 3, was the second-largest grossing sales day of 2021, bringing in $90.1 million in national retail cannabis sales, falling only behind the top sales day of 2021, 420, the unofficial cannabis consumption holiday. The Friday before the 4th of July, July 2, was previously the second-highest sales day for the year.
The whole holiday weekend, September 3 – September 6, brought in a total of $234.8 million in sales. Saturday, September 4 brought in $63.8 million in sales, Sunday, September 5, grossed $42.1 million, and Monday, September 6, Labor Day, totaled $38.8 million.
“Our prediction report for the long weekend correctly forecasted that Friday would be the second-largest cannabis sales day to date in 2021. This further shows the trend that when holidays fall on weekends, the Friday of that weekend will have the largest spikes in spending,” said James Ahrendt, Business Intelligence Architect at Akerna. “Dispensaries can leverage our prediction reports to prepare staff, inventory, and promotions to optimize the in-store experience and offer deals on the products consumers are seeking. By meeting the consumers’ preferences, dispensaries will likely increase sales and create more loyal customers.”
Other values for the holiday weekend (9/03 – 9/06):
Category sales: Flower – 48.5% Cartridge/Pens – 32% Concentrates – 10% Infused Edibles – 8% Other – 1.5% Demographics: 61.4% male sales 38.6% female sales Sales by age groups: led by the 30-40-year-old age group Under 30 – 29% 30-40 –30% 40-50 – 20% 50-60 –12% Over 60 – 9% Average order total Medical – $116.44 Recreational – $78.19 Average basket size