Akerna Flash Report: 4th of July weekend expected to bring in $206000000 in national retail cannabis sales — Greenway Magazine – Greenway

Business intelligence from Akerna (Nasdaq: KERN), an enterprise software, leading compliance technology provider, and developer of the cannabis industry’s first seed-to-sale enterprise resource planning (ERP) software technology (MJ Platform®), predicts that the upcoming 4th of July holiday weekend will bring in over $206,000,000 in legal national cannabis sales.

4th of July is expected to bring in large sales for the cannabis industry

Historical data shows that the Friday ahead of the 4th of July weekend spikes in sales, with this Friday, July 2nd expected to retail nearly $91,000,000, up 60% from an average Friday. This will likely be the second highest sales day of 2021, after 420.

“Year over year, we’ve seen a 23% increase in the number of products consumers and patients are purchasing for the 4th of July holiday weekend,” said James Ahrendt, Business Intelligence Architect at Akerna. “With the holiday falling on a Sunday this year, dispensaries should be evaluating staffing and preparing inventory ahead of the weekend to ensure they are ready to accommodate these increases in both traffic and sales.”

Saturday, July 3rd, should bring in another $72,000,000 of cannabis sales, and Sunday, July 4th is predicted to garner an additional $43,000,000. Sundays are historically the lowest sales day of the week, but sales will still be elevated due to the holiday.

Other predictions for the holiday weekend (7/02 – 7/04):

Average order total: $8 more – up to $109 from $101 (2021 average) Average basket size: 3.6 products per purchase Category sales: Flower – 49% Cartridge/Pens – 31% Concentrates – 10% Infused Edibles – 9% Other – 1% Demographics: 61% male 39% female Sales by age groups: Under 30 – 29% 30-40 –31% 40-50 – 20%

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