The Abercrombie & Fitch store at South Park mall in Charlotte, North Carolina.
Chris Keane | Reuters
Teen apparel retailer Abercrombie & Fitch is expanding its CBD business with Green Growth Brands.
The retailer plans to sell the cannabis company’s CBD-infused body-care products, including lip balms and sugar scrubs, in more than 160 of its 250-plus stores.
This follows the apparel retailer’s initial run with Ohio-based GGB in May, when it was selling items from GGB’s Seventh Sense line in 10 Abercrombie locations, including in Colorado and Nevada.
“Abercrombie & Fitch understands how to connect with their target-customer … across the globe,” said Green Growth Brands CEO Peter Horvath. “They have incredible brand recognition in our current target markets and beyond.”
The CBD industry is thriving and has the potential to become a $22 billion business by 2022, according to cannabis-focused research firm Brightfield Group.
Congress in December legalized CBD derived from hemp. The nonintoxicating cannabis compound is being added to just about everything, including makeup, tea, pet treats and soft drinks — flouting FDA rules that prohibit it from being added to food, beverages and dietary supplements. Amid the regulatory murkiness around these products, more retailers feel comfortable stocking skin-care and beauty products.