GrowHealthy opened its first medical cannabis dispensary in West Palm Beach, Fla., at the end of 2018, and the company finished 2019 with 11 total retail outlets in the state, as well as a delivery service. With its twelfth dispensary opening last month and its plans to open eight more between now and July, the company is rapidly expanding throughout Florida while keeping quality high and internal communication flowing smoothly.
GrowHealthy is part of iAnthus Capital Holdings Inc., a multistate cannabis operator that owns multiple retail brands in Vermont, Massachusetts, New York, New Jersey, Maryland, Nevada, Arizona and Florida. Once the company opens the additional eight dispensaries in Florida this year, it will evaluate how many additional retail locations it should pursue in Florida in the second half of 2020 and in 2021, and where these locations should be positioned in the state.
“This state has been really welcoming to us,” Jeff Finnerty, GrowHealthy’s senior director of marketing and sales, tells Cannabis Dispensary. “Every geography we’ve gone into has been a success for us, and we couldn’t be more excited to be entering into eight new local markets in the next several months. We think that the future is bright, and that we can see the impact on patients and people’s lives, and that’s the most rewarding part of the whole thing, that people are finding solutions to their illnesses and symptoms that they haven’t been able to find in years. This is opening up avenues to better lives for a lot of people.”
Here, Finnerty shares retail expansion tips for cannabis dispensaries, based on best practices that have worked for the GrowHealthy team as it continues to expand throughout Florida’s market.
Photos courtesy of GrowHealthy
1. Be deliberate when scaling up.
Before a company can even think about expanding,